The traditional marketing model was to get as many eyeballs on your product or service’s message as you possibly can and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. Social Media Marketing firm of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recently available survey discovered that only 14% of individuals trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Marketing on the Internet was originally made popular through the use of Websites and optimizing the websites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Web 2 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The advantage of web 2 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and companies are incentivized to talk to their customers.
The times of broadcasting your product or services message out to the masses and longing for a response are gone. People don’t want to obtain nameless, faceless companies. Not only are consumers watching the ‘man behind the curtain’, however they also wish to know what others say about your service or product. A recent study figured 80% folks Internet using moms were influenced by word-of-mouth from family and friends when coming up with a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main advantage of social media marketing is that you’ll have the opportunity for connecting with networks of potential prospects that you would otherwise be unable to come across utilizing other traditional marketing techniques and also SEO.
Word of Mouth Marketing- Word of mouth marketing has always been probably the most influential solution to generate sales. With social media, it is possible to create raving fans who’ll voluntarily promote your product and services with their networks of friends. Of course, if your service or product is poor, you might suffer the reverse benefits of this.
Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.
Customer Retention – Blogging platforms 2.0 platforms are the perfect places to communicate with your customers about new products, special promotions, or just to educate them on your business. Through consistent, FREE communication, you can keep your company before your customer’s eyeballs that will in turn lead to repeat business and referrals. Remember, the main element to this kind of communication is usually to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media plan will create almost immediate results for your business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads go off air, these blogging platforms 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social media marketing presence is maintained.